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The Over the hill? campaign highlights the challenges faced by those growing older in the countryside and questions assumptions about the services rural older people want and need. It was funded by the Nationwide Foundation for three years from the beginning of 2010 until December 2012.
To mark the end of the campaign, the Rural Media Company is organising a special Celebration Seminar to be held in Hereford on the morning of 31 January 2013. Author and controversial commentator on rural living, Mavis Cheek, will chair the event which will feature speeches from key commentators on rural living. The event is targeted at all those who have an interest in rural older people's issues - particularly in relation to housing and financial inclusion. Attendance is by invitation only. Please contact us if you would like to request a place.
The campaign has a dedicated website where you can access all resources free of charge, including a drama short film, eight 'best practice' case studies, fact sheet for those thinking of retiring to the countryside and an in-depth report. A DVD/resource pack is also available to purchase.
The campaign was officially launched at the Borderlines Film Festival, Hereford on Wednesday 29th February 2012. TV Personality, Aggie Mackenzie, and writer and commentator on ageing, Mavis Cheek, introduced the films to a lively and interested audience. The three cast members from the drama short - Doreen Mantle, Joan Blackham and Rob Swinton - were all present, as were many local dignitaries and representatives from three of the featured case studies.
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On 16 May the campaign moved to Westminster where we addressed an invited audience of MPs, members of the House of Lords, senior Civil Servants and representatives of UK based charities. Richard Benyon MP, Minister for Natural Environment and Fisheries, was present and described the campaign as ‘Inspirational'. |
With our partners (Age UK and ACRE) we have been lobbying policy makers and rural communities across the country to take note of our campaign findings. We continue to aim to reach a wide audience, to raise awareness of what it’s really like to live as an older person in the English countryside and to highlight older people’s wants for the future.
For further information about the campaign, contact juliec@ruralmedia.co.uk. Please also contribute to our Over the hill? blog.
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Over The Hill?
