BBC New Creatives
New Creatives was an exciting talent development scheme offering commissioning opportunities for emerging creatives to make new artistic works in film, interactive media and audio, designed for BBC channels and platforms.
As the Midlands production hub, Rural Media worked with over 100 emerging artists between the ages of 16-30 and supported them to develop their original, creative ideas into professional short-films, interactive media work or audio pieces.
Impact
The New Creatives content was selected for an exciting new programming strand: BBC Introducing Arts, which showcased and introduced new artistic talent from the UK, across BBC Platforms like BBC iPlayer, BBC Sounds, BBC Television and Radio giving an unprecedented opportunity for creatives to experiment and connect with BBC audiences and beyond.
The New Creatives content has reached audiences of over 20 million people worldwide and launched the careers of some of the UK’s most promising young filmmakers. The work produced has been recognised at film festivals across the world, been nominated for a Broadcast Digital Award and won 4 Royal Television Society awards.